One Tenant At A Time
|
Getting your Trinity Audio player ready...
|
Las Sureñas, A South American Inspired Clothing Brand Built in Key Biscayne Comes to Miracle Mile
As part of a new interview series presented by Terranova Corporation, we’re spotlighting the people and businesses shaping our community. This month’s conversation, led by Lauren Metser, offers a closer look at the story behind Las Sureñas and her founder Luli Ballestrin
Las Sureñas is a women’s clothing brand founded in Key Biscayne by three best friends with Argentinean and Uruguayan roots. The brand is widely known for its original prints, each one drawn from the founders’ experiences, whether a walk through nature, a new city, or a work of art that stayed with them. Every piece is designed to make women feel confident and unmistakably themselves.
Q: Las Sureñas is known for its stunning prints. How did growing up in Argentina shape your eye for design?
Growing up in Argentina gave us a very authentic perspective on fashion. There is a freedom in the way women dress there, a confidence that comes from expressing individuality rather than following trends. Argentine style is naturally bold, creative, and effortless. When we moved to the United States, we gained an appreciation for timeless dressing and classic silhouettes that can be worn for years. Las Sureñas is the union of those two worlds: the color and fearless creativity of Argentina with the timeless elegance we found in the U.S. We want women to feel comfortable, confident, and unmistakably themselves in our pieces.
Q: How does a Las Sureñas piece go from an idea to something a woman is actually wearing?
Every collection begins with inspiration, often a place we’ve visited, a work of art, or a cultural reference. We develop original prints first, because they are the heart of our brand, then create timeless silhouettes that let the prints shine.
We carefully select natural fabrics like cotton, linen, silk, and cashmere, and work closely with our production partners to perfect every detail. Seeing a woman wear a Las Sureñas piece and make it her own is always the most rewarding part.
Q: Las Sureñas has had several incredible retail moments around Miami. Pop ups at Curio at Faena in Miami Beach, Stitch Lab in the Design District, and a showroom at Merrick Park. How did you land on Miracle Mile as your new home?
Las Sureñas was born in Miami, so opening a permanent home here feels like a natural evolution of our journey. We explored different neighborhoods through pop-ups and retail spaces, including Curio at Faena, Stitch Lab, and our flagship store at Merrick Park. Each experience helped us better understand our customer and our place within the city.
What attracted us to Miracle Mile was its blend of elegance, community, and timeless charm. Coral Gables has a slower, more personal rhythm that aligns beautifully with our brand. It feels less transactional and more experiential, a place where people stroll, discover, and connect. Miracle Mile is the perfect next chapter for Las Sureñas and a home we are proud to share with the community.
Q: When you picture the Las Sureñas woman, who is she, and what do you hope she feels when she puts on one of your pieces?
The Las Sureñas woman is authentic, confident, curious, and freespirited. She appreciates beauty but doesn’t follow trends blindly. She dresses for herself, not for anyone else. Our collections are designed for women of all ages, backgrounds, and body types who share a desire to express their individuality. When she puts on a Las Sureñas piece, we hope she feels empowered, comfortable, and unmistakably herself. We want her to feel like she’s wearing something special, with personality, thoughtful details, and a story behind it. Most of all, we want her to feel joy being herself.
Q: If you could design a piece inspired by Coral Gables itself, the architecture, the elegance, the people, the nature, what would it look like?
It would be a flowing linen dress that captures the romance and timeless sophistication of Coral Gables. The print would combine hand-drawn architectural elements inspired by the city’s Mediterranean Revival buildings, graceful arches, lush tropical gardens, and climbing bougainvillea. Soft terracotta, ivory, sage green, and faded coral tones would reflect the colors of the city at sunset.
The silhouette would be effortless and feminine, moving seamlessly from a morning café on Miracle Mile to an evening gathering under the palms. It would embody what we love most about Coral Gables: elegance without effort, beauty without excess, and a deep connection between nature, architecture, and everyday life.
Q: If you could design a piece inspired by Coral Gables itself, the architecture, the elegance, the people, the nature, what would it look like?
It would be a flowing linen dress that captures the romance and timeless sophistication of Coral Gables. The print would combine hand-drawn architectural elements inspired by the city’s Mediterranean Revival buildings, graceful arches, lush tropical gardens, and climbing bougainvillea, like a toile de jouy in a modern way. Soft terracotta, ivory, sage green, and faded coral tones would reflect the colors of the city at sunset.
terranovacorp.com
305.695.8700
255 Alhambra Circle