The Name Says it All: Down to Earth, Handmade, Stylish
By Kim Rodriguez // Photos by Lizzie Wilcox
You may have noticed a new store pop up last November in the beautiful space formerly occupied by the beloved Kate Spade collection in the Shops at Merrick Park. Earthy Chic, appropriately named, is the second store for owner Priscilla Reyes. Her first outpost opened in Miami’s Design District in 2015, and she has now brought her “chic” collection of global, bohemian beach and lifestyle brands to the Gables.
“Coral Gables is a very different market for me and I’m always looking for new opportunities to expand,” says Reyes. “And moving into such a beautiful space in the City Beautiful was a dream come true.”
Reyes was born in New York to Cuban immigrants and moved to Miami while in elementary school. She graduated from FIU’s international business program and then worked in advertising for Univision. When she married and became a mother, she wanted to find a better work-life balance. She’d always wished to run her own business, so after six years in the corporate arena she and her best friend Eileen did just that. In 2010, they started selling jewelry and accessories via trunk shows and at different marketing events. Selling directly to consumers allowed Reyes to hone a niche that blossomed into Earthy Chic.
Earthy Chic appeals to women across the board – Reyes says their customer base is 15 to 70-years-old. Any retailer will tell you it’s almost impossible to fill this demographic, but it seems to work here. “We try to curate products that are timeless but trendy, bridging the age gaps and offering something for everyone that walks through the door. We have a bohemian feel and carry products from across the globe – handmade products at an attainable price point, but never compromising quality.”
That in itself is somewhat unique; handmade accessories will set you back quite a bit in many retail outlets. “Our focus is to highlight independent brands, mixed in with trendy designers, to really appeal to different age groups and styles. Our main focus is to bring a product that stays clear of the norm and really helps express our clients’ individual style.”
So, what can her clients can expect to see from Earthy Chic this summer and fall season? Her immediate answer is color. “Geometric prints and color blocking will be strong,” she says. “We try to keep it bright and airy year-round, bringing the Miami vibe to clients… When you visit us there is always something new, and our clients appreciate the diversity of our products and the constantly changing inventory.”
320 Lorenzo Ave. #1235 Shops at Merrick Park 786.972.3235