It’s the Season for Summer Wear
With the Mean Season now upon us, Curves n’ Waves may be just the place to visit for your summer fashions. At the Miracle Mile store, one can find pieces ranging from tiny Brazilian bikinis and casual blouses to brightly colored activewear (also imported from Brazil) and vintage style jeans. You can also find elegant full pieces and evening dresses, all with a light touch for the coming heat.
With such a wide selection, owner Joe Vitucci calls his clothing store “the One-Stop-Shop.” He also proudly proclaims that one of his employees dubbed him “the retail therapist” due to his honest fashion opinions and genuine determination to help women of any age or body type find pieces that make them look and feel their best. “I try to push people to go for pieces that make them feel young, no matter how old they are,” he says. “I don’t care what they look like, I want to help make each particular person look as good as they can. I believe that is my calling in life.”
Curves n’ Waves is one of the two women’s stores on Miracle Mile, along with Essence, that have stood the test of time. Vitucci opened his first Curves n’ Waves store on Miracle Mile in 1993. In 2016, he moved the store across the street, staying in his central Gables location.
Vitucci says his practice of keeping the store stocked with merchandise, as opposed to relying on online sales, is what has kept him secure while other women’s clothing stores have closed on The Mile. He is also committed to carrying the latest trends, though for him that differs from what’s considered “trendy” on Instagram and other social media sites. “The phone influences fashion choices in the youth,” Vitucci says, with social media constricting our sense of fashion by only showing a limited version of what is considered trendy. He encourages people to expand their fashion sense by exploring the options carried in stores.
Having previously focused on higher end brands such as Parker, Alice & Olivia, and Nicole Miller, in recent years Vitucci has been expanding his merchandise selection to include price ranges from $30-$400. So, in addition to Vivien Tam, expect brands like 7 For All Mankind, Rock & Republic and J Brand.
Vitucci says his interest in retail sparked from assisting his father, Tony Vitucci, in his menswear stores – Tony’s and The Cove – also located on Miracle Mile. He gained in-store work experience from a young age, including learning how to adapt a store’s sales strategy to customers’ changing tastes and needs. He describes a time when his father began carrying women’s apparel in the 1970s thanks to unisex fashion trends, such as women wearing men’s jeans and jackets. Working more frequently with female customers and enjoying it, Vitucci decided he wanted to own a store for women’s apparel. And having grown up in the Gables, there was nowhere else he wanted his store to be
Curves n’ Waves
126 Miracle Mile, Coral Gables,