Braman Shoots Ad at the Biltmore

Four Cars and a Hotel

If you are going to photograph an ad for expensive, iconic cars, where better than in front of the Biltmore Hotel? That, at least, was the thinking behind a recent shoot of automobiles from the Braman Miami dealership, which includes such venerable brands as Rolls Royce, Bentley, Bugatti and BMW. And it was those four makes that were recently on display in front of the hotel when MendaGroup Advertising executed the ad photo. “I wanted someplace fresh and real to showcase the cars,” says Tony Garcia, president and CEO of MendaGroup. “Coral Gables is a key market for us, so we wanted a nice local feel. And personally, I love the Biltmore.” 

The cars on display included a 2020 “kryptos blue” V12 Rolls Royce Wraith (listed at $407,500) with suicide doors (the ones that open toward the back); a 2021 Continental V8 convertible Bentley (listed at $245,600); a 2021 X7 BMW SUV ($90,000); and at the top of the food chain, the new Pur Sport “Chiron” Bugatti, with 16 cylinders, a fully carbon body and a top speed of 267 mph (starting at $5 million). 

Only one or two of the Bugattis are sold each year, according to the good folks at Braman. With 1,500 horsepower, it’s the fastest production street-legal car in existence.