In our November issue, we invited readers who were retailers to participate in the city’s Pop-Up contest for a storefront at 290 Miracle Mile, sandwiched between the Miracle Theatre and Starbucks. The sweet deal: Six months of reduced rent to see if your shop could gain traction. The winner: DE LA Gallery, a showroom for the award-winning work of photographer (and Gables Native) Jorge de la Torriente, who along with business partner Jeffrey Rodriguez has successful galleries in Key West and Charleston.
“It’s kind of a nice story because it’s homegrown,” says Francesca Valdes, the city’s retail strategist. “While they are a gallery, they see themselves as retailers, which is great.” Also great, says Valdez, are affordable prices for the artwork.