New Openings: Alejandría Floral Art & Danny Jelaca Salon

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Alejandría Floral Art

Alejandría Floral Art, A Global Brand, Has Arrived in the Gables

Alejandría Floral Art opened its first location in Paraguay seven years ago. Since then, what began as a single shop has grown into an international brand, expanding to Brazil before opening its first U.S. location in Coral Gables. The brand now consumes more than 25,000 Colombian roses every week. In 2024, Great Place to Work, an organization that surveys employees worldwide and certifies companies based on trust, culture, and workplace experience, named Alejandría one of the best companies to work for in Paraguay.

Inside the shop, the floor-to-ceiling windows bring in plenty of natural light, while the space itself is decorated with antique-inspired touches – classical busts, oil paintings, ceramic pieces, and vases line the walls alongside the arrangements. There’s a small lounge area if you’re waiting for a bouquet, with a large, arched backlit mirror and a digital display cycling through arrangements in case you need some inspiration before ordering. All the flowers are stored in a refrigerated unit in the back, which slows the blooming process and keeps the blossoms fresh for longer.

“We work with premium Colombian farms that provide beautiful roses, hydrangeas, garden roses, and other specialty flowers central to our signature style,” the team says. Arrangements range from the Signature Rose Bouquet at $80 to the Grand English Basket at $1,000. Custom designs and event florals are also available, and the shop is open for walk-ins or online orders. – Amanda Martell

1516 Ponce de Leon Blvd.
786.300.2928
AlejandriaFlowers.com

Danny Jelaca Salon

After nearly three decades on Miami Beach, Danny Jelaca has brought his namesake salon to Coral Gables. For Jelaca, the move was both personal and practical. He recently bought a home here, and many of his longtime clients already live in or adjacent to the Gables.

“South Beach, although I love it, has become extremely seasonal,” says Jelaca, who began working there in 1995 and opened his own business in 2010. “People [in Coral Gables] tend to live here year-round. There’s community here” – along with the steady rhythm of nearby businesses, restaurants, shops, medical offices, and the Coral Gables Chamber of Commerce, where he has joined as a trustee.

The salon itself brings a polished, full-service beauty experience to the neighborhood, with services ranging from precision cuts, blowouts, styling, highlights, extensions, and hair treatments to makeup, bridal styling, and smoothing services. During our visit, even a simple haircut felt elevated: comfortable, unhurried, and quietly luxurious, with attentive service that made the appointment feel more like a reset than an errand. The new location also makes it easier for clients who once made the long drive to South Beach.

The Salon Danny Jelaca Has Moved to the Gables From Miami Beach

For Jelaca, the move marks a new chapter: living here, working here, and becoming more involved locally. He is active with local charities and says Coral Gables feels like the right fit for both his business and his life. “It was time,” he says. “I wanted to relocate and go to a cool neighborhood where we could service all of those clients.” – Yousra Benkirane

301 Altara Ave., Suite 103
305.604.9696
DannyJelaca.com