Bluemercury’s Miracle Mile Shop is Coral Gables’ Neighborhood Destination for Natural Skincare and Beauty Products from the National Brand
By Mallory Evans Jacobson
If you haven’t yet jumped on the clean beauty bandwagon, what are you waiting for? And if you’re still not sure what “clean beauty” is, here’s a primer: we’re talking about non-toxic beauty products made without an ever-expanding roster of ingredients and additives that can result in harmful side effects. Fortunately, today, many companies are offering healthy options, and they’re sold everywhere from drugstores to luxury department store counters.
One of those purveyors is the Washington, D.C.-based company Bluemercury, which was founded in 1999 as an e-commerce website. The following year, husband-and-wife team Marla and Barry Beck launched their first brick and mortar shop, and since, they’ve grown to 187 outlets – as well as over 20 locations within Macy’s department stores. Although the retail giant acquired the company in 2015, the Becks are still running the show, and their unique approach to the beauty shopping experience has garnered a cult-like following.
Instead of overwhelming the customer with flashing lights and booming house music, the experience at each shop is one that’s more akin to that of a zen-inducing spa. Each Bluemercury actually has a spa, offering massage treatments, facials and makeup application. Overall, the company’s goal is to provide a hands-on approach, where customers are guided by true beauty junkies who really know the products.
A visit to Bluemercury’s Miracle Mile outpost does not entail chasing down an employee who barely offers any guidance. Instead, it means a thorough skin consultation and sampling of products, followed by a deep tissue massage if you’re so inclined. Instead of overwhelming the customer, the strategy is to tailor the shopping experience to each customer’s unique needs.
Another benefit to shopping at Bluemercury is the impeccably organized range of products they offer. Beyond carrying coveted mainstream lines like Kiehl’s and La Mer, Bluemercury also stocks lesser-known natural brands such as Indie Lee and One Love Organics. Of course, the company also sells its own proprietary lines: M-61 is hailed as a healthy approach to skincare, while Lune+Aster offers vitamin-infused makeup.
Before you visit (if you haven’t already!), take a peek at our list of the top five natural beauty and skincare products that you can try from Bluemercury.
Lune+Aster CC Cream Broad Spectrum SPF 50+
Designed to cover and correct, this breathable cream helps to even skin tone and smooth the skin while protecting against harmful UV rays.
Indie Lee Coconut Citrus Scrub
This nourishing scrub is made from a blend of raw cane sugar and coconut and jojoba oils, leaving the skin smooth and hydrated.
M-61 Powerglow Peel
One of the company’s best-selling products, this exfoliating glycol peel resurfaces and firms the skin instantly with the help of calming white chamomile and lavender.
Lune+Aster Limited Edition Real Glow Highlighter
Made with natural ingredients such as Vitamin E, apple fruit extract, and licorice extract, this highlighter works on all skin tones to increase the skin’s luminosity for a dewy, ultra-sheer glow
Lune+Aster Powerlips Quickstick
This long-lasting lip color promotes elasticity and reduces inflammation using a soothing blend of Vitamin C, Vitamin E, and orange oil
Bluemercury | 317 Miracle Mile | 305.476.1180