Blue Serenity, a Peaceful Shopping Experience

Keep Calm and Shop on at Blue Serenity

Nestled between Chocolate Fashion and her parents’ architectural business on Andalusia Avenue (2+ Architects), Noel Macchi took a leap of faith and opened her boutique in the midst of the pandemic.

Open since June, Blue Serenity takes its name from Macchi’s love of the beach. “The ocean is so calming and peaceful, it brings me great joy and is essentially my happy place,” says the first-time business owner. Walking into her store, you know exactly what you’ll find there: Clothing and accessories that speak to the South Florida and resort lifestyle, even down to the fixtures and décor. With a little help from her dad, she created (and built) a beach-style boutique that you’d find in any little Caribbean town. 

Though her shop is new to the Gables, Macchi is no stranger to retail. While going to school for psychology, the FIU grad worked for several major chains in Miami. After getting her bachelor’s degree, she continued to work in retail fashion, which became her passion. Flash forward to the present, where she decided to work for herself, in her favorite city. “Coral Gables is so unique on its own,” says Macchi. “I love the feeling of being within walking distance to so many different businesses.” 

Blue Serenity owner Noel Macchi
Noel Macchi, owner of Blue Serenity

Blue Serenity carries a range of apparel that appeals to the casual and sophisticated, and to the bohemian spirit. There are bathing suits, beach bags, hats and even towels to outfit you for a day at the beach and beyond. They carry a mix of handmade products, such as pottery, jewelry and special bags that range from $7 to $140. Although she opened only six months ago, Macchi already has a following due to both her customer service and her shop’s different offerings. “Customer service is everything,” Macchi says. “It’s a representation of not only your business, but of yourself.”

Blue Serenity is not just a nice boutique with pretty things, however. Macchi also wanted to create something that fueled her need to help the planet. “At the end of each year, we will be donating 5 percent of the profits to local charities such as Reef Relief, South Florida Wildlife Center, Florida Reef and hopefully more,” she says. She also carries bags handmade in Colombia by the Wayuu tribe, and for every bag purchased, a percentage of the proceeds go to building clean-water tanks for families of the tribe. 

After the holidays, Blue Serenity will have a fresh inventory to keep clients coming back – and well dressed for any occasion. Visit or their Instagram and Facebook pages to see the latest pieces. 

Blue Serenity

Kim Rodriguez is a personal stylist and shopper whose clients include many Coral Gables residents.

Blue Serenity
258 Andalusia Ave.