Marketing Expert, New Director of the Business Improvement District
Aura Reinhardt is a marketing executive with a long track record of promoting national brands as well as helping guide local organizations. She is currently the board chair of the Coral Gables Art Cinema and a board member of the Coral Gables Community Foundation. Among her accolades, Reinhardt served for seven years as the VP for communications at Moet Hennessy in New York, and nine years as the VP for corporate relations at Bacardi North America in the Gables.
Reinhardt was appointed in June to be the Executive Director of the Business Improvement District (BID) for downtown Coral Gables. The BID is a special taxing district enjoined with the task of helping promote and market businesses located in the city’s commercial heart.
What She Says
“I am a brand person. I have spent many years in the corporate world, both in New York City as well as in Coral Gables, taking small brands to big brands, and taking big brands to bigger brands,” she says. “It’s all about understanding what those brands are, who the audience is, and how to communicate the message to that audience. I think that what downtown Coral Gables is looking for is to better understand its brand.” Reinhardt says she hopes to re-energize the BID as the city emerges from the coronavirus shutdown. “I am certainly not someone who sits in the back seat of anything,” she says. “I like to be able to go out and make things happen. I think we need the energy to make things happen in Coral Gables and I’d like to think that I can bring that.”