A Rose by Any Other Name

Chateau Bloom Blossoms With Weekly Corporate Deliveries

Not all flowers are created equal – and at Chateau Bloom, that’s the entire point. Now open at The Plaza Coral Gables, the bouquet kiosk offers a selective approach to fresh florals, prioritizing quality over volume and working with carefully chosen suppliers to ensure each bouquet meets a high standard. Roses are the focus, selected for their shape, longevity, and frequency – yes, frequency.

“Roses have the highest vibration of all flowers,” founder Alina Meledina explains. “They really make people happy… It’s one of the smartest things to do – to bring flowers to your workspace, your home, your living room, the dining room. It always makes people smile.”

Raised in Europe, Meledina spent summers in her mother’s garden surrounded by roses, gardenias, and peonies. “I’ve always, always loved flowers,” she says. “This shop brings me back to where I came from, where I spent every summer. My mom had a huge garden, and I would always see her working with the flowers.”

Chateau Bloom is a collaboration between mother and daughter. When Meledina’s mother underwent treatment for breast cancer, it only strengthened their bond and helped inspire the shop. “She’s the one behind the whole idea of arrangements and the special look of the bouquets,” Meledina says of her mother, who is now in Europe studying the newest trends in floral design. “She’s always looking for new ideas and solutions.”

Owners Alina Meledina and her mother work together, promoting their floral artistry

Chateau Bloom itself is neatly curated, with pre-made bouquets styled in muted tones. Customers can call ahead for custom orders or shop in-store. Subscription deliveries bring a rotating selection of ranunculus, carnations, and/or roses to homes and offices. The assumption is that roses will be the first choice. For $287 a month, Chateau Bloom will deliver two dozen long stemmed roses every week. For every other week, the price is $158 a month.

“Nowadays, we are so busy,” Meledina says. “We don’t have time to make our own food – we order. So, I wanted to do the same thing with flowers. You don’t have to spend time looking for them. We bring it to you.”

She even encourages businesses to use flowers as a morale boost. “On Friday, right before the weekend, you can give the roses away to your employees, knowing that on Monday you’re going to get new flowers,” she says. “It’s a double treat.” Occasional floral workshops and seasonal events are also part of the offering, announced through Chateau Bloom’s Instagram.

“My mom and I built this together,” Meledina says. “She’s behind every artistic part of the business. [And] for me, working with flowers is my way of meditation. It calms me. And when you give something beautiful to other people… it’s very fulfilling.”

3011 Ponce de Leon – Kiosk #1
786.224.4845
chateau-bloom.com