Exploring This Season’s Fashion Trends at Gables Boutiques
Spring is here and with it comes new trends, new styles and new fashion lines. Whereas last year’s spring lines were overshadowed by loungewear and pajamas, this year we can finally appreciate the season’s prints and patterns. And while fashion features typically focus on high-end designer brands, we’re turning to our local boutiques to see what they have in store this spring.
What started as an online-only shop, Aria Rose opened a brick and mortar store on Palermo Avenue last year. The boutique offers everything from jeans, sweaters, and boots to dresses, rompers, and accessories. Last spring, they focused on loungewear and comfortable work-from-home clothes. Fortunately, this year’s lines are back to normal. “As we see the slow shift from staying at home to finally heading outdoors and going to small brunches and dinners, we’ve loved seeing bright colors, pastels, and floral prints for spring,” says Owner Lauren Patao.
So far, Aria Rose has been selling a lot of printed and floral mini dresses, which Patao anticipates will continue to be a bestseller as we enter spring. She also predicts something uncommon for the season: Jeans. “As customers are finally wearing items that button up … we’re noticing a lot of them are looking to up their denim wardrobe,” says Patao.
As you shed your sweatpants and don this season’s trends, all of the latest styles can be found at the boutique or onlineat ariarose.com, where they launch new items twice a week. “Overall, while we love loungewear and will always carry it, we’re excited that ‘normal’ clothes are making a comeback,” says Patao.
305 Palermo Ave.
Blue Serenity Boutique
Also a new addition to the Gables fashion scene within the past year is Blue Serenity Boutique on Andalusia Avenue. The shop has a very beachy vibe, carrying lots of swimwear and cover ups, which Owner Noel Macchi expects to be popular items for the summer. “We launched new swimwear the first week of March and have received such a positive reaction to them,” she says. It’s only fitting that bathing suits and beach accessories are Blue Serenity’s most sought-after pieces, as Macchi named the boutique after her love of the ocean.
As for clothing, the shop will have both pastel and bright color palettes this season. Their spring collection also features different shades of white and ivory, as well as a lot of lace and florals. “A new sense of freshness is what we are going for,” says Macchi. “With breathable and lightweight styles to compliment all ages and body types.”
Other than swimwear and cover ups, Blue Serenity has everything you need for a beach day, from bags to sunhats to knitted tops. “Everyone can expect to see so many new colors and styles throughout these next couple of months as we move into summer,” Macchi says. Five percent of all profits are donated to local marine and ocean conservancy programs.
Blue Serenity Boutique
258 Andalusia Ave.
Founded by Ali Mejia and Mariela Rovito, Eberjey is all about comfort. They have been selling pajamas, loungewear, lingerie, and swimwear for decades, launching the company in 1996. The brand is known for its high-quality, ultra-soft fabrics. Located in the Shops at Merrick Park, they set up shop in the Gables because a lot of their clientele already shopped here.
Their Spring Summer 2021 collection was inspired by the heritage of Mejia, who was born in El Salvador. “The country’s stunning landscapes – its volcanos, mountains, crater lakes and Pacific coastal beaches are all factored into the collection, showing up in prints, in fabric details and trims,” she says. “On a deeper level, this collection is about connecting to our roots, our family histories and what those connections mean to us.”
This season, they’re adding that El Salvador flair to both new and old styles. “We have introduced fresh colorways and silhouettes in our bestselling styles, while also expanding upon our lounge assortment with the softest sweats and jumpsuits,” says Mejia. Among those bestselling styles are their Gisele pajamas. Even Oprah Winfrey wears them. “Made from a supple blend of super soft fabric, it has earned its cult following,” Mejia says.
360 San Lorenzo Ave. #1530 (Shops at Merrick Park)
While so many Miracle Mile storefronts have closed their doors over the past year, Essence Boutique has stayed standing. Having been in their Gables location for 15 years now, they also survived the Streetscape project. Owner Sandra Moreira, who moved from Colombia to Florida 30 years ago, owes it to her loyal customer base. Those customers can expect to see a number of items this season, including pastel tones, floral prints, jeans and oversized shirts. “We receive new merchandise on a weekly basis,” says Moreira. “We tend to have different styles to satisfy our customers’ needs.”
Though midi dresses are already popular among Essence’s clientele, Moreira says that maxi dresses will be in for spring. On top of clothing, the boutique also carries bags, shoes and swimwear, which is going to be popular over the next coming months, as we prepare for post-inoculation summer travel. “Since last year we could not travel, many of our customers want to hit the beach in a stylish way,” says Moreira.
Accessorize any look, from beach to brunch, with their affordable jewelry line from Brazil. Not only do they have styles that meet everyone’s needs, but also price points: All of their items cost between $35 and $200.
78 Miracle Mile
OAK Apparel and Home
Owned by cousins Nicolle Mailal and Kelly Nelson, OAK Apparel and Home offers the latest trends in both fashion and home décor. The duo is especially looking forward to this year’s spring lines since last year’s were taken over by loungewear. “The styles we’re seeing are still very much focused on comfort since we are still laying low and spending quite a bit of time at home,” says Nelson. “But we’re seeing lots of dresses and skirts, elevated blouses with fun details like ruffles and flirty florals.”
This season, customers can expect to see lots of maxi dresses and skirts that tailor to the boutique’s bohemian brand. These pieces are effortlessly chic, so you look nice without having to put too much effort into getting ready. “Many of these looks can be dressed up with a block heel or down with a simple white sneaker,” says Mailal. “Still comfortable, but a bit more dressed up.”
While the boutique on Valencia Avenue constantly has new pieces, there’s one thing that will always be a bestseller at OAK: The basics. “We believe in the power of a classic white or black t-shirt,” says Nelson. “It’s a wardrobe staple that you can do so much with.”
OAK Apparel and Home
116 Valencia Ave.
After opening on Andalusia Avenue in 2016, Trend Boutique relocated down the street to Ponce de Leon Boulevard last year. While most local boutiques tailor to women, Trend focuses on girls, pre-teens and younger teenagers. Ana Canto was inspired to open her own clothing store for this demographic because she found it difficult to shop for her two daughters. Prior to opening Trend, Canto had two women’s stores in the Dominican Republic and Puerto Rico, where she was born and raised. She moved to the U.S. to attend Boston College and then the University of Miami.
Frilly dresses, ruffle skirts and skorts will be trending (no pun intended) at Trend this season. “Feminine chic would be my description of spring this year,” says Canto. Trendsetters, as their customers are called, can expect to see their skorts – a combination of a skirt and shorts – in many different colors and fabrics. “This year, floral prints take the stage as well as monochromatic prints,” Canto says. “Comfortable, yet girly styles will dominate.”
While shopping for the girls, mom may even find something for herself, as Trend also carries some women’s clothing. Here, you can shop for your daughters (and yourself) without breaking the bank. Prices range from $30 to $270 for all children’s and women’s clothing.
2606 Ponce de Leon Blvd.
Zoey Reva, initially just an online store, opened a retail location on Alhambra Circle in 2019. It then moved to Giralda Avenue this past February. The shop was way ahead of the matching sweats trend that took off when quarantine started last year, launching their loungewear collection in November 2019. “While loungewear is definitely still in, we’re seeing a growing demand for dresses and clothes people can wear out,” says owner Zoey Sage.
For Spring 2021, Sage anticipates that their two-piece sets and flow-y dresses will be all the rage, like their ever-popular Calypso dress. “It’s become a forever style at our store that customers can’t get enough of,” she says. “It’s a beautiful chiffon dress with billowy, sheer sleeves and an open back.”
Sage also expects their hand-dyed pieces, both dresses and loungewear, to be trending during the next few months. Customers can visit the store and choose pieces that have already been dyed, or they can handpick the colors they want and design their own. “It’s been a fun and special experience to bring to the store that we definitely want to expand on this spring by offering brighter colors and pastels,” says Sage. So whether you’re vaccinated or still quarantining, Zoey Reva has something for everyone.
133 Giralda Ave.