OHM Boutique – Finding Shopping Serenity

If Stress is Overwhelming You During the High Season, There is No Place Like Ohm

How many times have you screamed, “I have nothing to wear!” while staring at a closet stuffed full of clothes? Between happy hours, weddings, work events, and whatever else, the list of events coming up this year can seem never-ending. With so many looks to shop for, the typical thrill that comes with finding just the right piece can quickly be overshadowed by the stress of the last-minute search. Suddenly, you’re anxiously darting in and out of dressing rooms, praying to find something that fits your fashion vision – without breaking the bank.

Insert OHM Boutique. 

OHM Boutique

Located on Sunset Drive, OHM first opened its doors in 2010 with the slogan: “You don’t have to splurge to look good.”

“We’re not too trendy,” says founder and owner Vanessa Sauma. “I go by what I feel will sell well and what the customer will like. We have customers from 15 to 65, so I’m not buying for a particular person; I’m buying for the type of woman that she grows into.”

This is the mindset Sauma has carried with her since opening the shop at 23 years old, and what has kept her business successful for the last 12 years.

However, running a boutique isn’t just about carrying items shoppers love, but also curating an experience that keeps them coming back. Referencing the mantra that is frequently used by those who practice meditation (that word is actually “OM” vs “OHM,” a homophonic measure of electrical resistance), the space generates a sense of zen tranquility with its light-colored interior, spacious dressing rooms, and open layout. The in-store stylists are trained to listen and help the customer find what they need, rather than push them to buy items they ultimately don’t want.

“I always encourage our customers to try [clothing] on because you never know,” says store manager Sydney Johnson as she scans the racks, helping customers uncover overlooked items. “On the hanger, sometimes it might not catch the eye. But once you try it on, you realize it’s the perfect outfit for you.”

While shoppers can find statement pieces and pops of color here and there, the majority of OHM Boutique’s items are neutral, transitional pieces that can be worn day to night and season to season. From simplistic tops like the white “Nashville Ribbed Tank” ($65) to bold dresses like the “Alexandra Deep V Dress” in black ($110), OHM Boutique carries pieces that can work for any event, big or small, from parties to career fairs.

Alexandra Deep V Dress, $110
Nashville Ribbed Tank, $65

“Usually I come here [when shopping] for events,” says Tere Pujol Burns, a teacher at Sunset Elementary who left with a white blazer dress accented by feathers for a holiday party. “They have some cute, unique pieces that you know a lot of people aren’t going to have.”

Although the shop has started to outgrow its space, Sauma doesn’t plan on leaving anytime soon. “I want to keep my costs really low, so I can give [customers] the best quality, without having to pay that price tag we’re seeing everywhere else,” she says, noting that moving to bigger storefronts typically leads to higher prices. “For the next two years, I’m going to keep doing what I’m doing – with all the love.”

Ohm Boutique

1561 Sunset Drive
305.284.8455
shopohmboutique.com