Del Monte Opens FRSHst

Del Monte Enters the Fast (Fresh) Food Market

Talk about putting your money where your mouth is. Fresh Del Monte Produce, the global food heavyweight based in Coral Gables (annual revenue: Over $4 billion), has rolled out its FRSHst café on the bottom floor of its Gables headquarters. The idea? To showcase Del Monte’s produce in a fast food format that is both convenient and healthy, with plans to roll out the café concept nationwide. 

The brainchild of Del Monte retail strategist Wissam Baghdadi, FRSHst (a clever combination of “freshest” and “fresh street”), the café offers 60 “inputs” – fruits, veggies, grains, proteins and 11 dressings – so that a customer can create a vast array of bowls, “toasties,” sandwiches and smoothies. “We are keeping in mind how fast everything is today,” says Baghdadi. “People want something fresh, but they want it right away.” Baghdadi also made sure that beverages were a top priority, including ready-to-go, fresh-pressed juices and an in-house coffee roaster. Our favorites? Their sweet and sour pomegranate sauce and their new pink pineapples.

FRSHst
241 Sevilla Ave.
786.688.3711
frshstreet.com