And Now… Uber Couriers

July/August 2019

In another nod to the city’s innovative inclinations, Norwegian courier company ASAP has launched its first U.S. operations in Coral Gables. The concept, already successful in Scandinavia, is to create a “driver-on demand” platform for couriered documents and packages. Like Uber, the middle man is cut out, prices are slashed, and a new pool of under employed people can cash in on owning a car.

The cool thing, ASAP technology director Vittorio Pinelli tells us, is that “you have online, real-time tracking function, so you know exactly where the package is.” Learn more at